Designed and art directed the SageGlass branding guidelines to support the launch of the new logo, establishing a clear, confident brand foundation. Built to align seamlessly with Saint-Gobain’s parent brand system while giving SageGlass its own distinct voice, the guidelines defined logo usage, typography, color palettes, layouts, and flexible templates—creating a cohesive visual language across marketing and product assets.

The final guidelines functioned as a toolkit ensuring a strong, consistent brand presence while leaving room for creative expression. This equiped internal and external teams with practical direction and adaptable tools to apply the brand confidently across channels, helping SageGlass show up consistently wherever the brand lives.