The Saint-Gobain booth for the 2024 AIA tradeshow was designed to unify three distinct companies under a single, cohesive visual system. The graphic language allowed each product line to maintain its identity while fitting seamlessly into a shared narrative centered on sustainability and decarbonization. Large-format graphics, typography, and layout worked together to present sustainability not as separate solutions, but as one integrated, design-forward ecosystem from Saint-Gobain. Complementary videos, floor graphics, and supporting collateral reinforced the messaging across the space, creating a consistent, immersive brand experience from every touchpoint.