The CertainTeed + Susan G. Komen campaign was designed to raise awareness of the partnership while tying product choice to a greater purpose. The concept emphasized how sales of specially marked GlasRoc® sheathing directly support Susan G. Komen, turning everyday building decisions into meaningful contributions to breast cancer research and patient support. The creative approach balanced clear product presence with a human, purpose-driven message.

The campaign included paid and organic social media targeting architects, builders, and industry professionals. I led concept development and design execution, creating a cohesive set of social assets that aligned both brand systems while keeping the messaging clear, approachable, and impact-focused. The result was a clean, visually focused campaign that strengthened awareness of the partnership and reinforced the connection between product sales and social impact.

www.certainteed.com/susangkomen